I do not volunteer the information (we have more than the normal number of visitors).
At our home, to the right of the main entry is the library room, leading to the dining room, kitchen and back stairs. Most friends/relatives come through that area, and the only way they can tell I'm a gun person, is by noting the number of gun books on the shelves. If from the main entry, they go through to the right, to the formal living room and to the sitting room, there is nothing to give away gun ownership.
At my plant, in my office it is the same thing. Across from the couch and easy chair, is a book case. If a person notes the books, they might assume I'm a gun person.
In our part of Pennsyltucky, we have a horrid drug problem. This is pretty much a rural area, but with a bad meth & heroin problem. You do not give away what you might have at your home. We live in a more well-to-do area, and we have had our home burglarized about 7 years ago, while my wife, 3 daughters, beagle & I were asleep upstairs. Since then, we have added numerous security measures, but as advised by both LEO and insurance carrier, the best measure is to be low-key. Several years ago, we were asked to have our home be part of the local showcase of homes for a holiday walk (5 homes). We graciously obliged, and it went well, except for several phone calls advising us not to do it: either theft occurring during the visits or people casing the homes for a later "visit".
So, in short, I would not volunteer gun ownership, nor display guns. If you feel compelled to do so, keep it in one room, not on the usual visitor track.