I shoot what works best in my rifles. Price although important these days isn't the determining factor for me. For a day at the range I look for bargain ammo, but sighting in and hunting I use the ammo that works. It's not a cheap sport to begin with so why pinch pennies in the field? Sometimes the better ammo for a given gun just happens to be reasonable. That's a bonus. Other times you have to cough up for premium fodder. I've never reloaded and haven't got the room, or inclination these days. If I had a place with a nice shop I might get into it, but I don't see that on the horizon anytime soon... if ever.