Blozinski, you said,
Andy Blozinski said:
Just to be correct, the lack of a reserve in no way means there is no minimum at all. I've seen LOTS of auctions on there advertising "no reserve", only to get a message that I had not bid the minimum asking price. I honestly don't know why they even bother using the term "reserve" on that site at all if they fully plan on ignoring it as a statement of whether or not there is a minimum. Usually the Buy Now price is also the minimum they'll take, by the way.
And those sellers are being exactly honest - no reserve means that the minimum bid listed is the minimum they'll take, no hidden numbers games, that's it. Were you being deliberately obtuse, or do you really think sellers on GunBroker should let anything walk for a buck if nobody else is interested that week? I've heard some pretty silly ideas today, but that one takes a big slice of cake.
There are plenty of sellers who won't actually take less than their Buy Now prices, but they're generally different from the ones advertising no reserves.
There are a few good reasons to set a reserve, and a few sketchy ones. For example, if you have something rare and special, but don't have a really good idea of what a fair price is, you can use a high reserve price to feel it out. You open with a low minimum, set your reserve where you'll be happy even if you leave some money on the table, and if you list a few times without selling, well, you adjust your estimates accordingly.
You can use it to offer a lower starting bid and drum up a little bidding momentum, to make sure you attract the attention of a couple bidders who can fight it out, or one really dedicated buyer. This is actually very common in higher-end collectibles, fine art, and so on.
It used to be that eBay charged you a listing fee that was a certain percentage of your "minimum", and a reserve price fee which was a noticeably lower percentage. If you were listing something that might take a while to sell, you could save a few bucks by listing it for $1, with the reserve price at whatever your real minimum was. Fortunately that sort of stupidity isn't common anymore (and GunBroker doesn't charge listing fees at all), so there's no excuse for that.
I know a couple guys who use reserve prices to protect their collections. Their wives have insisted they pare down, so they list their guns and hide stupidly high reserves. Then they can tell their wives, "Honey, I've listed it every week for the past six months, and nobody's buying!" I think that'll blow up eventually, but do as you will, I guess.