In a previous life (decades ago), I was an Oil Trader and did business every day measured in the millions of dollars. Take it from me that buying and selling are both easy to do, but buying well and selling well are very tough to do, particularly if the intent is to make a living selling what you bought for more than you paid for it. If you buy a gun for full retail, don't plan on selling it for a profit in any reasonable amount of time, and that's if it's a top of the line gun. If the gun is lower quality, you probably won't ever break even on a sale. A gun trader, when he looks at a gun for sale, isn't thinking about absolute price. He's thinking about what the sale value or potential sale value is if he buys it. A $600 dollar Glock at full retail is a $600 Glock, but it isn't an opportunity for profit. However, a used $600 Glock for $300 has potential as a purchase for resale. I still think like that. I guess it's ingrained by now. Only bothers me when the wife needs a new refrigerator and I start thinking how much money I'm going to lose on this purchase. And now is a good time to mention that one of the reasons that I normally only buy Leupold scopes is for the proven long term worth they'll carry (and yes, I'll probably lose money on each one, since I paid retail). But will a Bushnell or a Vortex carry that same long term value. I don't know, but if I pay the same price I'd pay for the Leupold, I have introduced some amount of added risk to the equation.