I'm gonna have to say it was intended for that niche market that has to have a .45, isn't completely opposed to Glocks, but just couldn't get their fingers around a G30. The over-hyping of the "slim" thing was a mistake, IMHO. They made it sound like it was some magical credit-card-thin device; they should've just said "as slim as a G19" from the start. Our shop sold our first three before we could get them into the case at $549 sticker price. Now, they move about as fast as G30's, or so I'm told...
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"..but never ever Fear. Fear is for the enemy. Fear and Bullets."
10mm: It's not the size of the Dawg in the fight, it's the size of the fight in the dog!