No self respecting farmer would grow grapes. If they can't grow spuds or run cattle they should grow hops, malt or chillies to complete the 5 major food groups - steak, chips, beer, whiskey and heartburn.
You should try some of our pinot noir it's just as awful. I use cab sav or shiraz in duck casserole, duck pie and venison chilli, but NEVER in a glass.