muleshoe, SGN is Shotgun News. A paper where many dealers/distributors sell guns. I say find a dealer who is large enough to offer dealer pricing. Outdoor America is managed by Fred Baker of FBF Inc., a large distributor in OKC. Bachman Pawn & Gun in Dallas, Guns Warehouse in Houston, Heritage Arms in Austin, David Avery in McKinney, K-Y Imports in Louisville, and Kieslers in Jefersonville, In. all offer large selections at low prices. If your local dealer can't compete find one who will. Why should we pay for poor business practices? If a low volume dealer transfers at $10 or $20 per gun it is in his best interest to do as many as possible. The transfer takes about 10 mins if the NICS system is working and you get approved. One person could do 6 of those an hour, a great little money machine that requires only the investment of time. As a business person you also then have the opportunity to sell the guy ammo, cleaning, supplies, and a case for that new purchase. If you have an on site range you might sell range time. There are plenty of opportunity for the business man to make a premium markup on accessories and services if he is prepared for it. If he isn't that is his fault and he shouldn't complain about people not buying his guns priced at full retail. Competition is the order of the day. The additional shipping charges from UPS have cut that margin down some so it makes shopping the local guy more appealling, but if he is not competitive shop elsewhere. On the other hand if you are in a captive market, like SF, I too would charge retail for any gun and the tranfer rates would equal the difference in wholesale and retail. I would also price the Glock 36 at $600-$700 for those guys who have more dollars than sense and have to have to be the first kid on the block to have one. That is business.