Federal "Subscription" begins as reported in July by Forbes
Yes, just as I acknowledged at the beginning of my previous post. For me personally, given Ruag is the parent company of Norma that’s their call and as you say likely an element of marketing. I don’t know that I care whether that ammunition is made in the original Norma factory, though others might. My goal is simply lower cost, brass-cased, new production ammunition.
While all of this is interesting information, to me it’s tangential to the original point of this thread (even if the OP’s origin claims don’t apply to all the ammunition sold by normashooting and ammoshoponline). Yes, there is more affordable ammunition available than that available through this subscription. Some of it is made in the US, some in Germany, some in other countries. The OP didn’t mention that more than that there are also online retailers selling Vista Outdoor products for cheaper than this subscription, notably so.
My opinion is this subscription isn’t for the people who are already using ammoseek or other sources to find cheap ammunition. I think this is for people who want a guaranteed source of ammunition and don’t care about the cost, and I believe those people exist. I’ve personally benefited from ammoshoponline and normashooting selling ammunition for lower prices. However, many of those batches/products that I bought are currently out of stock on ammoshoponline. That I could buy them for $0.30 a round last month doesn’t help another person today or tomorrow. The products that are available currently at those sites are available for roughly a cent or less a round (pre-shipping) than retailers selling other Vista products.
If Federal today started selling subscriptions of 9mm for $0.30 a round, I do not believe they would be able to guarantee those subscriptions as they would undercut the market and demand would outstrip supply. Then we would be where we were in the past. Doing this would also anger Federal’s chain of distributors and online retailers who are selling currently. As best as I can tell ammoshoponline and normashooting are the primary distributors for Ruag products in the states. I don’t see many of those products at other retailers. In short, those websites can afford to undercut the competition to a level that Federal can’t as long as Federal wants to keep that supply chain happy.
I have no special love for Federal (I own no Vista stock specifically) and I have no doubt they are making a very healthy profit. At the same time I don’t think some of the outrage here has been thought through entirely.
Sent from my iPhone using Tapatalk
Yes, just as I acknowledged at the beginning of my previous post. For me personally, given Ruag is the parent company of Norma that’s their call and as you say likely an element of marketing. I don’t know that I care whether that ammunition is made in the original Norma factory, though others might. My goal is simply lower cost, brass-cased, new production ammunition.
While all of this is interesting information, to me it’s tangential to the original point of this thread (even if the OP’s origin claims don’t apply to all the ammunition sold by normashooting and ammoshoponline). Yes, there is more affordable ammunition available than that available through this subscription. Some of it is made in the US, some in Germany, some in other countries. The OP didn’t mention that more than that there are also online retailers selling Vista Outdoor products for cheaper than this subscription, notably so.
My opinion is this subscription isn’t for the people who are already using ammoseek or other sources to find cheap ammunition. I think this is for people who want a guaranteed source of ammunition and don’t care about the cost, and I believe those people exist. I’ve personally benefited from ammoshoponline and normashooting selling ammunition for lower prices. However, many of those batches/products that I bought are currently out of stock on ammoshoponline. That I could buy them for $0.30 a round last month doesn’t help another person today or tomorrow. The products that are available currently at those sites are available for roughly a cent or less a round (pre-shipping) than retailers selling other Vista products.
If Federal today started selling subscriptions of 9mm for $0.30 a round, I do not believe they would be able to guarantee those subscriptions as they would undercut the market and demand would outstrip supply. Then we would be where we were in the past. Doing this would also anger Federal’s chain of distributors and online retailers who are selling currently. As best as I can tell ammoshoponline and normashooting are the primary distributors for Ruag products in the states. I don’t see many of those products at other retailers. In short, those websites can afford to undercut the competition to a level that Federal can’t as long as Federal wants to keep that supply chain happy.
I have no special love for Federal (I own no Vista stock specifically) and I have no doubt they are making a very healthy profit. At the same time I don’t think some of the outrage here has been thought through entirely.
Sent from my iPhone using Tapatalk
Last edited: