I've said it before, but I'll say it again. I, like one of the other guys, have shot about 200 whitetail deer and a bunch of pigs (one of which weighed about 400 pounds) with Nosler BT's of the first and second generation. That's a lot of deer and a lot of years, but I can't remember losing a deer to bullet failure. You might say, and be right, that I don't really know the cause of a lost deer, but I didn't
lose but a couple. I do avoid shooting through the shoulder bones, if I can, and i avoid quartering shot if I can. The big hog was at 40ish yards, and I hit him just behind the shoulder with a 1st generation 130 gr BT and he went straight down. The bullet, starting out at about 3000 fps did not quite penetrate the thick 'plate' on his far side, but almost did. These days I use the BT in the 260 and the 270. I did quit using the 55 gr BT in my 220, because it wouldn't anchor a large pig. Kills them, but not fast enough. And no way I'd use that bullet on a deer.
Anyway, I think that just about every bullet now sold for deer-type hunting will do just fine - SST, Barnes, PowerPoint, coreLoct, AB, and others. And I personally think that one of the best, in terms of price and performance, is the Sierra Gameking.