100$ actually seems pretty reasonable for a bullet with a guaranteed name on it. This little clip shows the trajectories of the live fire tests, which for whatever reason, they don't actually show.
http://www.foxnews.com/tech/2015/04...nstrates-breakthrough-in-self-guided-bullets/
http://www.foxnews.com/tech/2015/04...nstrates-breakthrough-in-self-guided-bullets/