No particular 'Brand Loyality', either it works or it doesn't...
MOST companies have a failure (turkey) or two with very few exceptions...
*IF* you are first starting out and want a 'Beginner' press you will continue to use, won't have too much money tied up in, I can recommend a Lee Classic Turret press without reservation.
If you never do volume, instead switch to hyper consistant rounds,
You will spend money on that hyper consistant press, but still use the Turret press for case processing, taking down failed rounds, etc.
Other than inexpensive turrets (tool heads) that particular press requires no brand specific proprietary parts to operate.
Hyper consistant loaders usually switch to an iron/steel frame 'O' ring press, or a so called 'Co-Axial' press...
If you want a self indexing progressive press that isn't overly complicated, and works the first time, virtually every time out of the box,
I'd have to say Dillon.
Great customer service, lifetime warranty, the machines often need minor tuning, but 99.99% of the time they will at least operate out of the box.
The aftermarket has supported Dillion like no other press.
Dillon has to simplify things to reach a reasonable price, the aftermarket has jumped in to improve several small issues that Dillon machines can experience.
Production vs. costs, Dillon rings the top bell because the machines/additions/upgrades simply work.
What I can't seem to get across is the powder measurer is as important as the press, if not more so...
No consistancy without a high quality powder thrower, no accuracy without consistancy.
The products I can recommend without reservation,
Case Pro case rolling machines.
ALL AMERICAN MADE, an overbuilt heavy duty machine that simply works.
Lifetime warrenty, very good customer service.
Mine is about 20 years old with ZERO failures.
The Dillon primer pocket swager.
Simple as any machine can be, does it's job without complaint, works for YEARS without needing replacement parts.
L.E. Wilson case gauges.
While not 'Perfect', they perform several functions and will get you a useable, consistant case/round.
The gauges themselves are REMARKABLY consistant from the factory, I own several in .308 cal and they are less than 1/10,000" (0.0001") difference between them.
('Normal Reloaders' won't have the capacity to detect 0.0001" difference, and 0.0001" wouldn't make ANY difference in accuracy if they could detect it.)