I think it is interesting that people will spend thousands on guns they are buying just because they enjoy them and then complain about $12 in range costs.
It is interesting, although I've never met one of these people. My handgun collection, cases included, fits into a small backpack. I paid somewhere in the range of $300-$400 for each one. If it helps, I drive a 1999 Mazda with a 4-cylinder, and I watch an old school 20" TV with rabbit ears on top.
Sure, I'm complaining, and I expected to hear about it. No worries. Let me try to separate my arguments into practical vs. principle.
If you factor in the extra money it now takes to procure 300 rounds of 9mm ($3 more per box), and add it to the increased range fee, you're looking at an extra $26 for two people to shoot for an hour. In 2008, that trip cost $70. Now, it costs $96. I have a hard time shrugging off the extra expense, no matter how paltry it may seem to some.
Now to the principle of the matter.
I'm a bit stunned by how emotion seems to drive the shooting market. When the price of milk increased, stores provided an explanation through signage. You could read online about the rising cost of feed, the limited production capacity of farmers, and increased consumer demand. It made sense.
I don't see any signs at Bass Pro that explain the range fee hike, though. They only have a sign that says "Two more bucks". I called today and politely asked to speak with the gun range manager, and I heard "I don't think he's here today". I'm only seeking a rational answer.
I feel in my gut, though, that no rational answer exists. Emotions have overly influenced the market, and the various costs associated with shooting have fluctuated wildly. Why not take the opportunity to jack up range fees by 50%? Yes, and pay attention to the Wizard of Supply and Demand, not the man behind the curtain.
I know that many retailers have found themselves in trouble, but it's not my job to dress their boo-boos with my nickels and dimes. I'll continue to frequent places like Bachman Pawn & Guns, who have kept their prices consistent and reasonable. Too bad they don't operate a range.