Fishnfrank said:
"I mean seriously why wouldn't that be the choice of every deer hunter?"
Congratulations, you've unearthed one of those little known secrets! There is no "real" reason why not! Only ultra-long ranges where the standard (longer) actions excel...and those with terminal magnumitis, and rags catering to them with reverence paid to RUM this WSM that, it's how they sell mags...All of which means the -08 would "do it" for most hunters for most encountered shots/field-hunting conditions--if only they knew it. And yet, interview 5 out of 10 hunters but for especially wannabes and weekend warriors, the -08 is vrtually unknown. The .243, while admittedly recoiling less yet (as it should), is a less capable and versatile round rendering the small increment of recoil less relevant IMO, and the vaunted .308--as good as it is--has been pumped/propped up by the fact of military application and related "cheap" surplus ammo available (same as .30-06 over .270/.280, etc, but to a lesser degree).