A Russian writing about the Red Army also wondered the same thing about the US Army and they way it gave things such similiar names. There were the two .30 caliber cartridges and a few different 75mm guns. In at least one case, British unfortunately, a tank gun was called "77mm" to avoid confusion, if memory serves.
But to return to the (other) subject at hand, the late Frank Barnes of Cartridges of the World could justifiably be credited with developing the .45 caliber assault rifle--or sporting rifle, if you prefer. Apparently he did a lot of experimenting in the 1960s with cutting down large bore rifle cartridges but mostly for things like silouette shooting. I couldn't find the reference to one he developed for the army, also on an experimental basis, but it was pretty much the same thing. This all started happening around 50 years ago, which makes it even more remarkable.
For either a sporting or a military application, a big-bore AR-15 or AR-10 is interesting but probably is more of a specialized sort of thing. Personally I think it's more than interesting but it isn't something I'll ever get to play with. Another interesting thing is that at a glance, a lot of these new developments as far as big-bore AR-15 cartridges go, is how much they resemble a lot of cartridges of 150 years ago, except for their rimless design. There were a few mostly carbine cartridges that were available in the second half of the 19th century that were straight walled and short with big bullets, from .45 to .50 caliber. There were many more that were twice as long but that's outside of the story.
Here's another thought.
For the last 50 years or so, a "big-bore" rifle cartridge meant something more like .375, .35 or .41. Actually anything bigger than a .32, I guess. I don't know that anyone's tried out an AR-15 wildcat in anything between a .30 caliber and a .45 caliber. I don't know if it's worth the effort but it could be something to fool around with. Likewise, I believe everything done so far has been with the AR-15 as the basis for experimenting. If the (rather scarce) AR-10 were the basis, then the limitation on case length or overall length would be longer and it would be a different ball game, so to say.
Just some random shots.