The .38 ACP/.38 Super came about originally because JMB wanted a cartridge that would feed and work better in an auto pistol than the rounds he started with, which were revolver rounds. He finally got the rim small enough for the round to feed and called it success. Thinking only of case support on the rim, he never thought of supporting the case on its mouth, and his early cartridges (.25 ACP, .32 ACP, and .38 ACP) all were designed with small rims to provide case support. Luger and others proved that a rim was not needed, but by that time, JMB was committed and the three ACP cartridges had been long in production. (When the light dawned with the .45 ACP and .380 ACP, it was too late to change the older rounds.)
There have been better auto pistol rounds in the .38/9mm range (9mm Steyr has a perfectly straight case with easy feed and easy extraction), but the old .38 ACP/Super still hangs on in the U.S. for no reason other than that Colt makes pistols in that caliber, though it now usually is supported on the case mouth, not the rim.
Jim