Because said owner of the LGS knows the average gun guy drank the .30 caliber koolaid his daddy handed down to him. Same as thinking the 350 Chevy is the epitome of all engine designs.
If the .300BO has a supersonic application, it would be as a shorter range deer and hog gun, and you can shoot it that way with no alteration from the suppressed mode. Just load the higher powered ammo. That will extend it's lethality out to about 250m, where the BC and weight finally degrade it to the point of being a holdover problem. Most .30 intermediates are already known for that, X39 or .30-30.
You CAN reach out another 100m with 6.8 or 6.5. On lighter game, both will go out to 600m, although that's prairie dog range. If it's high round count consumption, 5.56 at 4.50 a box will always be the cheap leader, it's the advantage milsurp has over any commercial ammo. Production is based in the milllions per year, plants like Lake City have been running 24/7/365 for nearly a decade. 5.56 ammo is growing in the number of countries using it as the M16 is adopted overseas.
For reloading at home, whatever floats the boat, they are all about the same. .300BO could be loaded sub or super, so can the others, it's more about how you intend to shoot than just pressing out cheap ammo on it's own merit. Buy components in large enough bulk quantity, or forego premium precision components, and most ammo gets real cheap. Enough reloaders shoot 2-3 times as much as shelf only shooters. They are also getting their pet loads twice as accurate.
Those are real reasons to shoot .300BO, downrange performance on the chosen target. Do the ballistics fit the job you need done? Fine, if not, choose something else. Just because it's new on the market doesn't mean it's appropriate. Rem .30AR isn't all that, either.