Ask yourself why long distance comp shooters and snipers
use the 30 caliber bullet more than any other... and why they don't use the 270.
And just how many competition bullets are available in the .277" diameter?
Availability of components is a major factor in shooters deciding what to use. Contrary to popular belief, it is not a matter of 'the demand creates a supply'. In competition shooting, the supply must be created before the demand; for the general population to consider a change. (Not to mention the competition classes that
don't allow a .277" bore to compete.)
The .30-06 is a great all-around cartridge. In particular, it does well with heavy bullets. (Much like the 8x57JS Mauser, which offers a better sectional density and often outperforms the 06 with heavy stuff...)
Since I am not into all-around performance, I choose to tailor my rifles to the situations they are intended to be used in.
The .270 Winchester was designed around 100-140gr projectiles. Anything over 150gr is a waste of time. I sling 130s at Antelope, Deer, Elk and anything that will fit in a dutch oven. I vaporize rabbits, prairie dogs, and squirrels with 100gr HPs. I have Elk loads that range from 130-150gr, but the 130s are what a .270 loves. I like what mine will do.
However, it doesn't fit the bill, all of the time. When I need heavier projectiles, I step up to the 8x57JS or 7.62x54R. (Look at some ballistics charts and reloading data. The 7.62x54R keeps right up with the 06 for most loads, and actually scales better for certain heavier bullets {more efficient, more velocity - I suspect case shape}).
I'll check with my dad. The day I dropped three antelope with my .270, this year, he dropped one with his 06. I'll see if his was more dead than mine.