Lots of hunters like the .270. I don't. If I was given a new .270, I'd check my pockets to see if I had enough $$ to trade it for something I consider worthwhile. If I'm going to get kicked as much as the .270 kicks, I'll use the Daddy(30/06). If I want a flatter shooting medium game round than the 30/06, I'll use the 25/06.