That's funny, the day I spotted the used SX-2 I bought the guys at the counter, including the owner, were pushing Berettas hard. Heck, I was holding a beautiful Beretta (about the sixth or seventh one they'd handed me) when I spotted the camo gun I wanted on the bottom rack. I later heard that Beretta was requiring dealers to buy & sell a required number of guns in order to continue as a Beretta dealer.
Now, I don't know if that's a true story or not, but after buying a used SX-2 Waterfowl for almost $750 my dad and I left the store with a tape on the History of Beretta and a Beretta keychain and a Beretta lapel pin. We don't even own any Berettas.
To be fair, they know we buy guns from them from time to time - a thousand here, a thousand there, and even $2400 once - and see, I'm still talking about them so maybe they're pretty smart fellas.
John