some of the cheaper stuff is made by tasco/bushnell.
Got a 3-9X40 elcheapo model from Cabelas a few years ago and it was advertised as Cabelas brand in the catalog, but when I got it, it had both cabelas markings and bushnell markings. Same thing the next year when I bought a 4X32 scope, Cabelas markings and Tasco markings.
If the thing about nightforce is true I will be ordering one.