CZ faces extreme competition from many different companies, some better established. The dominant player currently is Glock. They offer prices below anyone else, provide three mags with their pistols instead of one or two, and give support that makes other companies pale. Other companies like Beretta and SIG Sauer, while more expensive than Glock and CZ, offer bonuses such as more mags to attract customers. When you're thinking of buying 10,000 or more pistols even a $10 savings per unit in the form of mags and accesories can determine selection.
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So many pistols, so little money.