The NRA is short money and laid off a lot of its media organization. I’m just guessing but I’d wager he main purpose in expanding the media side was to give NRA an out under the pre-Citizen’s United ruling as media organizations were exempt from the restrictions. Post Citizen’s United, the need for a money-losing media organization is limited.
According to a 1995 Los Angeles Times story, the NRA was paying LaPierre $190,000 per year in the mid-1990s. More recently, the NRA has paid LaPierre an annual salary of roughly $1 million. But in some years, LaPierre has earned far more.
-Feb 28, 2018