Zapoyou,
Welcome to the forum.
Reloadron hit it right. Those case mouths have heavy crimp shoulder marks, so the crimp shoulder compressed the case shoulders via the neck. The reason the die body and the seating stem adjust independently is that different shape bullets need the seating stem and crimp shoulder in different relative positions even when you do choose to use a crimp. The die body adjusts the crimp and the seating stem adjusts the bullet seating depth. They have to be adjusted separately for this reason.
You are in good company with many a beginning reloader who mentally transposed the resizing die instructions with the seating die instructions and thought the seating die body's mouth needed to make contact with the shell holder like a resizing die mouth does. It does not and should not. It is actually meant to provide a range of crimp adjustment by varying how far from the shell holder its mouth is when the press ram is fully raised.
In your case, you are unlikely to need a crimp. Crimps are arguably necessary for full-auto weapons or other extremely rough handling. In some instances there is an accuracy improvement obtained from using them, but not usually you can do as well by adjusting your powder charge or bullet seating depth or by changing to a magnum primer to increase start pressure. By not crimping, your cases last through more reloads before they start to split, so unless you expect rough handling or cannot achieve equal accuracy by another means, I would avoid crimping.
So let's start you with no crimp.
{indent]1.) Back out the seating stem by loosening the small nut on top of the black knurled nut at the top of the die body. Unscrew the slender threaded seating stem, raising it as far as it goes.
2.) Unscrew the die body from the press until just the last two or three threads are hanging onto the press.
3.) Put a resized case into the shell holder and raise press the handle to raise the ram all the way up.
4.) With the case in this position, hold the press handle down and screw in the die body until you feel it stop against the case or feel it try to raise the press handle or both. This will indicate the crimp shoulder making contact with the case mouth.
5.) Back the die out a full turn, then take your hand off the press handle and hold the die body from turning while you turn the die locking ring down to contact the press with your other hand, and then tighten the set screw in it. The die body is now positioned to make no crimp and the locking ring marks the spot so you can find this position without adjustment next time.
6.) Lower the ram and put a bullet on top of the case and raise it again.
7.) Hold the ram up while you screw the seating stem down until it stops against the bullet.[/indent]
At this point, any further adjustment of the seating stem will start seating the bullet into the case. If you intend to make a dummy round for reference, proceed to the next step. If not, replace the case with one that has been primed and charged with powder.
8.) lower the ram and turn the seating stem in by the amount you intend to seat the bullet. Tighten the nut on the seating stem to lock it in place.
That last step can be done by calculation, but most folks just turn the seating stem in some by eyeball, holding off on tightening the locking nut, then run the press ram back up, lower it, and check the length of the cartridge. They keep repeating this, turning the seating stem in a little more and running the ram back up, seating the bullet a little deeper each time until they wind up with the cartridge length they want. At that point they tighten the nut that locks the seating stem in place. The die is now set up.