810 nm produces a light that cannot be seen in terms of shine, but you can certainly see the red glow from the source. Virtually all IR lights emit light either side of their claimed nm (as Glenn noted) unless they are very high end or filtered lights.
So the illuminator can be seen with the naked eye and it may actually broadcast visible light several inches. You can see the cherry glow of most non-military 900-950 nm IR lights as well. Often, you have to be looking directly at the light to see it or notice it.
If you are thinking of using it for hunting, then yes, the hogs and predators can see the cherry glow from it. Some ignore it and some will get spooked if they see it, especially if they have been hunted that way before.
810nm is a good compromise between the really visible 700nm red lights and the nearly invisible 950+nm lights. The compromise is that you can see the glow, but you get no visible shine at distance and you get good distance.
For the same amount of power/brightness, the higher your nm, the shorter the useful range of the light. Also, much of the higher end IR light does not work well with Gen 1 NV and may not work well with some digital NV. So 810nm is a reasonable illuminator with broad applications.
If you are thinking for tactical home defense considerations, then you don't want anything below 900nm (and you probably want higher) if you want to be "invisible" to others.
Make sense?