The scope/sights are off and/or he was trying for a headshot.
Or maybe he was copying me. I feel for him. I managed to miss three (3) shots at three (3) different Does this Weekend. Man, I had a bad day of shootin' yesterday.
Happened to me with a doe over rifle season--not really my fault though. I took a pretty good fall first day and the gun hit the ground. Somehow I figured it would still be on zero and didn't check. Three shots at deer had me checking with a laser bore sighter--is was about 6" off at 20 feet! I was shooting low and to the right and didn't know it. The last shot was inside of 40 yards and I was so sure of my abilities I spent an hour looking for her--didn't even think of the fall at the time.