Anyway, my original question was why so hot for target load, which I would expect to be a lot slower as Nick says above. Is there a competition that requires the 326 ft lbs this load delivers (stated on box)?
First point, 850fps is not all that "hot" for a 200gr bullet.
Next point, "Match" and "Target" are often the same thing, but they don't have to be. "target" implies a light load made for accuracy in paper punching and minimal recoil.
"Match" might refer to a number of different things, "match quality" bullets for example, or it might refer to a specific class of load for a specific match/game.
Cowboy Action Loads could be considered "match ammunition", after all, it is ammo loaded to be used in Cowboy Action Shooting matches.....
There are other kinds of games and matches, and some of them (IPSC??) do have power requirements. Perhaps "match hollowpoints" in this case means ammo for a combat type match??
Last point, when dealing with people/companies who are not native US "American" speakers, valid and accurate translations may not accurately reflect the slang or common usage of terms in a specialized field, such as shooting. To many in the US, English (as spoken in England) is a "foreign language". It's possible the people naming things at Norma simply have a slightly different understanding of what the word "Match" means than you do.
I imagine you could google it, I'm not going to bother, but wasn't it Shaw who said that the British and Americans were "one people separated by a common language" ?? Imagine where the Swedes (or anyone else) might be with English or American specialty terms.