Yes, aimed mostly at suburban women:
The line is supposed to be pro-cheap child care facilities, pro-good schools for her kids, pro-abortion and pro womens' rights especial in wages, plus pro-little things like maternity leave, leave for aging parent care, etc., etc.
All of these are ideas worth debating and some may be worthy of serious implementation.
But for Clinton/Gore, these were only cynical political stances that they failed to persue seriously when they got into office. They did almost nothing for "Soccer Moms" in reality.
So lots of soccer moms are now disappointed with these two. They are open to change if the right message and leadership if offered to them. I don't think Gore is going to get as many of them as Clinton did the first time around.