MEDIA MANIPULATION . . . Last week saw a well-orchestrated media campaign by firearms opponents to castigate Florida's new law providing self-defense allowances already available in other states, with broadcast and print reporters using the same well-worn "Dodge City" analogy. That trite and never-fulfilled prediction was first wielded to attack the Sunshine State's adoption of concealed carry in the 1980s that preceded a significant drop in the crime rate. The bill recently enacted and signed by the governor removes an obligation to retreat for residents and visitors to Florida threatened by a criminal. "Claims that the new law will turn Florida into the Wild West are not only an insult to intelligent people but give a patently false portrait of what the bill actually does," Marion Hammer explains in The Atlanta Journal-Constitution. She adds, "Florida's new Castle Doctrine law reverses the pendulum that for far too long has swung in the direction of protecting the rights of criminals over the rights of their victims."