I imagine their target audience is anyone who likes shooting & guns.
"...shoot the latest guns from FN, GLOCK, Taurus, SIG SAUER, Mossberg, Barrett, Beretta, McMillan Firearms, Springfield Armory, Henry Repeating Arms, Armalite, PWS, Underground Tactical and Tracking Point for one low price ($59 for one day, $95 for two days). Guess what? That includes ammo!"
That's 14 companies with guns available to shoot for anyone who has a ticket. I think I could probably get $60 worth of enjoyment from that.
If I go to a range to try out a bunch of guns, I'm going to pay maybe $15 for the range fee. Then, each gun I rent is going to cost me at least a few bucks--let's say $2 per gun--that's about as low as I can imagine. Rental ranges make you buy their ammo to use in their guns so figure at least another $2 bucks per rental gun. Let's assume you bring your own targets so you don't have to buy any at the range. So after a range trip like that, where you try out 14 different guns, you'd pay about $77 after tax.
Even without getting to try a lot of different guns, just going to the range to shoot a couple hundred rounds of 9mm will cost more than the $59 ticket. 200 rounds of 9mm will run you at least $50 before tax. Throw in the range fee and tax and you're easily over $60.
There is also supposed to be some entertainment provided--at least one exhibition shooter. Also other exhibits--something like a gun show.
Yup, I agree, it sounds like a real ripoff...