The Steyr Scout was a long time in coming. I'm sure there were alot of development costs particularly since it has many new innovations. However, does that alone explain why it is so costly. Think about it. A custom, essentially handmade, scout cost about same ($2500 +) as a modern factory-production made SS. There isn't even the excuse of expensive wood and checkering. I suspect Steyr made their decision on price based on what they predicted to be the available market. In other words, how many SS customers are there and how much will the market bare. Selling few units with a very hugh markup results in high profits. To sell at a lower margin means many more units in order to make the same profit. They probably did not see the SS as having a very large market. Initially I think this was true. No one I talked to including gun store personnel knew anything about scouts a year ago. Now they do but, lets be frank, the scout is a quantum leap in thinking about what and how a rifle is to be used. Are there really that many people really interested in scouts. This forum may be good example as are others. Many of the participants are very interested in incrediable accuracy and seem to favor varmint/sniper type rifles (except the various semi-autos). A scout will probably not interest them because, at least in my perception, it is a rifle to be carried and shot in hunting conditions--offhand, sitting, prone or whatever rest is available. It probably is not a benchrest rifle which seems to be the major focus in many rifle forums. At the very least it is probably a rifle for gun nuts although it shouldn't be. But perhaps things are changing. I would like a SS but will not pay the high price. I may purchase a Savage Scout depending on feedback from others once it comes out. I think Steyr has missed the boat. The "devoted" will buy a SS no matter the cost but the average guy won't. Maybe they will sell several thousand in the first two years but who knows how many in later years. Think of all the advertizing and promotion that has gone into it only to have Savage steal the market that Steyr and Jeff Cooper created.