Cowboyfromhell
New member
I just bought this gun. It's my most expensive gun purchase to date. Any feedback would be appreciated. Thanx
https://courses.lumenlearning.com/ivytech-mktg101-master/chapter/reading-buying-process-stages/Marketing is all about keeping the customer happy at every stage of the decision-making process, including postpurchase. It is normal for consumers to experience some postpurchase anxiety after any significant or nonroutine purchase. This anxiety reflects a phenomenon called cognitive dissonance. According to this theory, people strive for consistency among their cognitions (knowledge, attitudes, beliefs, and values). When there are inconsistencies, dissonance arises, which people try to eliminate....
Marketers may take specific steps to reduce postpurchase dissonance. One obvious way is to help ensure delivery of a quality solution that will satisfy customers. Another step is to develop advertising and new-customer communications that stress the many positive attributes or confirm the popularity of the product. Providing personal reinforcement has proven effective with big-ticket items such as automobiles and major appliances. Salespeople in these areas may send cards or even make personal calls in order to reassure customers about their purchase.
It's going to be awful..uncomfortable, unreliable, hard to service, poor QC and customer service..I just bought this gun. It's my most expensive gun purchase to date. Any feedback would be appreciated. Thanx