Scope Technology on Rifles....really cool!

Looks closer to half that to me.

The hold over looks close to me . My 308 with a hold of 1 mil is almost dead on at 300yds . The picture looks like the hold is about 2 mills . depending on what rifle that is . Looks about right for a 500yd shot . I'm just saying it looks good I'm pretty new at this longer range stuff so I could be way off .
 
From the top of the shoulder to the bottom of the body of an elk is on the average 25-27 inches.

Looking at that picture, it looks like 2.8 mils from the top to the bottom of the valley. That would put it between 245 - 265 yards.

At 508 it would be about 1.5 to 1.34 mils.

But its just an advertisement.
 
. I just checked my calculator . Your right thats not 500yds . If I was using my 308 and had that hold . The range would be right around 380yds .
 
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