What a piston AR does is disable the one in the bolt carrier and add another, with all the extra weight and parts out on the barrel.
Temperature studies show the AR bolt carrier is only about 60 degrees warmer than piston, but the piston set up is at least 400 degrees warmer out on the barrel. You can fire a mag of ammo and handle an AR15 "piston," the bolt, barehanded. Don't try that with a piston conversion gun - which can't be shotgunned and removed in seconds like the Stoner design. You will have to remove the handguard/float tube to get to it all.
ALL self loading actions are timed to extract with a minimal pressure still in the case, so gas residue blows back into the action no matter what. Check the bolt on a .22 blowback, or HK91. Gets dirty anyway, no gas action at all.
There are NO studies to empirically prove one will be more "reliable" than another. It is guaranteed the piston gun will be heavier, and cost at least $400 more in equal quality. You will be stuck with a single source supplier who sells parts for what the market will bear, no competition to hold prices in check.
So, with no apparent advantage to them, what you are seeing is marketing to the American shooter who has no idea about firearms designs, but hears street talk and unfounded myth from piston marketers. POF is right out there spreading propaganda that DI is neanderthal, dirty, and unreliable. Ruger? A bit more understated, same stuff.
There is one application where owners prefer piston - using a suppressor. Piston guns apparently have less gas thrown back into the action from the blocking suppressor trying to control passage of it. Considering that is only the .061 port and gas tube's contribution that is different, many still use gas buster handles or attempt to seal the rear of the upper - anyway.
Like so much else marketed for the AR, it's an expensive accessory that's very hard to justify in concrete terms, like MOA improvement, or Mean Rounds to Failure. And that lack of stating numbers and slinging innuendo is a key to what is really going on.