I see new bdls in a lot of shops not just big box stores. Prices are 7 to 800 usually. If its a varmint special then yes it will bring a premium price. I hear all the time that 7mm08 ammo is hard to find but not true around me. Only place i cant buy it is walmart and i dont shop there so it Doesnt matter much to me. I can buy hornady factory ammo all day for 21 bucks a box. Same as any other popular hunting caliber. Like 30-06, 270, 308, 243 etc. My cabelas has ppu 7mm08 for even less maybe 15 a box all day long.