My Dad has a Ruger M77 .270 that is an excellent rifle (he calls her the "Meatstick"), that he's been hunting with for 15 years or so. My brother bought an M77 Mark II last year, and it is just not the same quality rifle as Dad's. Fit and finish not as nice, safety is different.
One of my huntin' buddies recently bought a Winchester 70, and while a very nice rifle, the stock "feels" weird. I think the pistol-grip is too thin, and feels "wimpy". A different stock and I'd have probably wrestled him for it. Super-nice action.
But, I'm a BIG Remington fan. My deer gun is a Rem 721 (predecesor to 700) in .270, that's been hunting for over 40 years (belonged to a great-uncle). Accurate as can be, and just feels right. As you may be able to tell "feel" of a gun goes a long way with me. I also have a 700 varmit rifle in 22-250 that is a true tack driver. Anything you could possibly want in a rifle, you should be able to find in a Rem 700. Especially since they are the most popular model centerfire bolt guns made, with aftermarket options out the wazoo.
Beside, I work in the computer field, where things change daily, often for no other reason than to drive folks to buy "Upgrades". I truly respect a company that builds a quality product, and sticks with it for 30+ years.