There's a bunch of "optics ready" rifles floating around out there with railed gas blocks, flat top uppers, and no sights (but with a standard handguard), and I think it's owners of those who are often tempted to use MBUS due to the price, but I think that's because they don't understand what BUIS are really for- not for normal use, but for backup. Sure, they'll work fine, but if you plan to use them as your primary sighting system you will likely end up disappointed.
I just think that many people don't appreciate the true nature of the MBUS, and that may be due to the expectation of every company believing that their products are the end-all be-all best. This is not the case, Magpul knows full well what they're selling- backup sights that are serviceable and low cost but not "just as good as" the rather more expensive higher end metal BUIS. They're for the folks who just can't afford or justify $200-300 worth of sights when they've already dropped $500 on an optic. $80, however, might be worthwhile for insurance.