Copper, used right is GREAT. Many folks don't understand how to use it, and get un satisfactory results. Copper bullets don't need weight to penetrate. A 100 gr 243 bullet will drive just as deep into an animal as a 200 gr. bullet fired from a 300 magnum, at reasonable ranges. This is because it retains 100% of its weight, or right at it, no matter how fast it impacts. Conventional lead bullets lose 50-80% of their weight as soon as they impact an animal. The 200 gr lead bullet from a 300 mag will weigh less than 100 gr after impact in most cases. About where the 243 bullet started, and ended. The heavier bullets work better at longer ranges. I'll touch on that later.
Copper works best at high impact speeds. Anything under about 2000 fps is not going to expand well and 2200 fps or more works best. The biggest mistake folks make with copper is using the same bullet weights they use with lead. A 130 gr 308 bullet is a heavy copper bullet suitable for deer, elk or bear. A 90-110 gr bullet is probably all you need in a 270. You just can't get the heavier copper bullets moving fast enough to work well unless fired from magnum cartridges.
I'm loading 130's at between 3050 and 3100 fps in my 308. Same speeds as a 180 from a 300 magnum. I'll get equal or better penetration on the same size game. As long as impact speeds are up to 2000 fps I'll get excellent expansion.
Copper probably isn't the best bullet for extreme long range hunting because after speed drops, expansion is poor. But my 130 gr 308 load doesn't drop below 2000 fps until about 450 yards. That is as far as I'll be shooting anything. This is where the heavier lead bullets beat copper. They still expand at longer ranges, and their better BC's maintain energy and speed better at extreme range.
Copper is what, about three times as expensive as lead.
Copper is more expensive, not 3X more expensive. Just for a little perspective, if you're the type of guy who wants to shoot 100 rounds a week at the range, you can't afford copper. But for a hunter it isn't that bad. The cost difference between 200 Barnes TTSX bullets, and 200 Hornady Interlokts's won't even fill the tank on my truck with gas. 200 bullets will last me at least 4-5 years for load development, practice and hunting. The cost of 3/4 tank of gas every 4-5 years is nothing compared to the other expenses I have to support my hunting and shooting habit. Cheap insurance for a better hunting bullet in my opinion.