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LawCat

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http://shns.scripps.com/shns/story.cfm?pk=SEXYSWEAT-08-02-00&cat=II

Scientists develop alluring facial tissue

By ANGELIQUE CHRISAFIS The Guardian
August 02, 2000

LONDON - What's the latest scientific shortcut to sex? The pheromone face tissue.

Kiotech, a London biotechnology firm, has launched a brand of moist tissues soaked in
the scent of 50 human pheromones - the sweat molecules responsible for sex appeal.

Kiotech claims the Xcite! facial tissues make people appear more attractive to the
opposite sex within a *three-foot radius* for up to 12 hours.

George Dodd, a biochemist and "smell scientist," developed the tissues after 30 years of pheromone research.

"Our studies in nightclubs show that this pheromone combination dabbed across the
wrist and neck makes people appear more confident," Dodd said. "Users were
described as 'friendlier, warmer and more inviting' with a more attractive smile."

The tissues also could make a person more influential in business meetings, he said.
For people in their 50s and 60s, they could also save relationships.

"The Viagra pill gets the machinery working but does nothing to get you interested," he
said. "Pheromones actually increase sexual attraction."

The wipes will be sold in his and hers versions in Britain for $1.50 each. They'll be marketed to teenagers in clothes shops and sold from machines in pubs and clubs.

Dodd said the wipes worked best on white heterosexuals, the focus of most pheromone
research.

Nick Neave, a biological psychologist at Northumbria University in England, said the
effect may be limited: "Pheromones come from clean sweat. Once the wipes have
mingled with the sweat produced on a dance floor, they might be as unappealing as
stale body odor."



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LowClassCat
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