Vertical Scope and Second Media kill everything that they take over. Big promises to owners. All that I know, or have seen talk about it, regret their decisions.
Stevesnovasite.com was one of the first batch of four forums taken over by Vertical Scope, and tested with the new software.
Everyone hated it. About 40% of members left, because the software was so bad, so ad-laden, so difficult to navigate, and getting administrative help for account problems became almost impossible.
I warned people. I warned forum owners. I warned moderators. I even warned a few sponsors.
Vertical Scope was coming for them.
And then I watched the slow, cancerous spread of that disgusting software, along with the bleeding of active membership on each forum.
I knew the owner of another automotive forum that I used to frequent. He was approached by VS for a "partnership", not a buyout like many of the other forums. He was given all kinds of numbers to convince him that profitability would *increase* with the new software and VS managing the forum. I warned him.
That forum is now dead.
After the partnership resulted in 80% of the sponsors pulling out, and ad revenue being basically nothing (but ruining the forum), he couldn't afford to keep it alive for the 30-40% of active members that stayed.
He sold it to VS, outright, for pennies.
VS shut it down just a few months later, and pointed the domain at their generic "motorsports" directory on their website.
The one site (on my radar) that seems to have bucked the trend is Marlinowners.com.
Somehow, those geezers have muddled through, figured out the software, maintained sponsors, and kept the membership fairly stable.