that's pricier than I thought it would be, even the really old can up top with 9$ on it. I guess I can't complain paying 21-25$ these days if it was nearly 15$ twenty years ago.
I think powder manufactures know that they can't go too high on the price, powder for rifles already gets pretty expensive, so I guess they know if the price of the powder makes factory ammo close in price, a lot of folks aren't going to be getting into reloading at all. I think most of us started reloading for economics, that may have changed now that we have been doing it awhile though, but if powder was 40$ a pound I probably would have never started in the first place