If you pay attention, you will note that Ruger is REDUCING what it offers. Calibers, models, features and fewer options seem to be the future for Ruger. They only make what they know they will sell. You won't see anything reinvented, innovative or created by Ruger anytime soon.
Well, well, well who hasn’t been paying attention? I have got to talk to the S&W crew about not briefing their crew members properly before sending them into a Ruger discussion. Let’s list the models that Ruger has introduced in the last year.
Ruger Firearms introduced or reinvented in 2004
17HMR only Hunter Model Single Six Pistol
22lr/22mag Convertible Hunter Model Single Six Pistol
http://www.ruger.com/Firearms/News-01-16-2004A.html
17HMR 10/22 Rifle
http://www.ruger.com/Firearms/News-01-16-2004B.html
22 LR 10/22 Rifle
http://www.ruger.com/Firearms/News-01-16-2004C.html
22LR 22/45 Mark III Pistol
http://www.ruger.com/Firearms/News-04-16-2004D.html
.45ACP P345 Pistol
http://www.ruger.com/Firearms/News-04-16-2004B.html
22LR Mark III Pistol
http://www.ruger.com/Firearms/News-04-16-2004A.html
.17M2 77/17 Standard Rifle
.17M2 77/17 Target Rifle
http://www.ruger.com/Firearms/News-11-11-2004H.html
.22LR Mark III Hunter Pistol
http://www.ruger.com/Firearms/News-11-11-2004G.html
.357 Mag New Model Vaquero – Stainless Steel 4 5/8” Barrel
.357 Mag New Model Vaquero – Stainless Steel 5 1/2” Barrel
.45 Colt New Model Vaquero – Stainless Steel 4 5/8” Barrel
.45 Colt New Model Vaquero – Stainless Steel 5 1/2” Barrel
.45 Colt New Model Vaquero – Stainless Steel 7 1/2” Barrel
.357 Mag New Model Vaquero – Color-case Blued 4 5/8” Barrel
.357 Mag New Model Vaquero – Color-case Blued 5 1/2” Barrel
.45 Colt New Model Vaquero – Color-case Blued 4 5/8” Barrel
.45 Colt New Model Vaquero – Color-case Blued 5 1/2” Barrel
.45 Colt New Model Vaquero – Color-case Blued 7 1/2” Barrel
http://www.ruger.com/Firearms/News-11-11-2004F.html
7mm-08 M77 Mark II Frontier Rifle
.243 Win M77 Mark II Frontier Rifle
.308 Win M77 Mark II Frontier Rifle
.300 WSM M77 Mark II Frontier Rifle
http://www.ruger.com/Firearms/News-11-11-2004E.html
.45 ACP Blued Manuel Safety Model P345
.45 ACP Stainless decock-only Model P345
http://www.ruger.com/Firearms/News-11-11-2004D.html
.454 Super Redhawk Alaskan
.480 Super Redhawk Alaskan
http://www.ruger.com/Firearms/News-11-11-2004B.html
17M2/17HMR Convertible Hunter Model Single Six Pistol
http://www.ruger.com/Firearms/News-11-11-2004A.html
Now I could be wrong, not being a business major and all, but this kind of product introduction in a one year period does not seem like reduction in offerings. So I would surmise that our little friend needs to do a little more research before making such broad and blatantly incorrect statements.
Now in fairness to our little friend, Ruger did make changes to the Vaquero line that forced them to drop several calibers that the new frame was not strong enough to handle. Is this a specific marketing strategy? Not the caliber changes, but certainly the redesign of the Vaquero. SASS members have been begging Ruger for years to redesign the Vaquero to a size more like the Peacekeeper and Ruger finally listened. Does this signal the Mass reduction of calibers, models, features and options that our friend eluded to? I don’t think so. Although it does point to a strong market share in the Cowboy shooting industry for Ruger with their Vaquero.
Ruger is a healthy company currently trading at $8.70 a share, with Smith trading at $2.27 a share, both figures as of close of business today. As to the comments regarding Ruger supporting Gun Control, well I believe that people or companies should be judged by their actions, not their words. Smith and Wesson signed the infamous agreement to keep themselves out of lawsuits. Ruger has embraced and defended itself in every lawsuit to date, not giving in or up. So who is supporting Gun control? As far as Bill Ruger’s comments regarding the 10rd Magazine, wake up. This is a man who designed the Mark 1 pistol, a design he felt only needed a 9rd Magazine. Many years before any assault bans were around. Once again, with a little elbow grease, a Ruger fan gets the truth out.
.44mag