When is the media going to start acting responsibly?
Never has...ever. People only
think it once did, the mythos of Walter Cronkite and the 'golden age' of radio/tv news. Reality is the press has never been responsible, accurate or balanced. Hearst and his newspapers, the penny press of the 1800's, etc.
I work in TV news and could go on and on and on why the media is what it is, but I'm going to try to be brief.
The outlandish newspaper/websites headlines and on-screen graphics on Fox, MSNBC, NY Post and other likes that are...well par for the course for them for all types of stories. It panders to their audience and got us and others to notice them, which is all they're trying to do. Inspite of what the public thinks...and the members of media itself (by that I mean your TV reporters and anchors), news isn't a public service...it just thinks it is. It's there to make money and nothing else. All that righting wrongs, helping the helpless and all that stuff...even getting the story right isn't
really why it's there. It's there to get the maximum number of people to see the print/web ad and sit through 2 minutes of commercials before weather. Most reporters, and most of the general public, will disagree with me about that; but the owners and sales departments will agree with me and they're the ones in charge.
You typical news producer is well under 30 and just out of school, even at national outlets. That anchor may have been on the air since you were a kid, but the newsroom he works in would resemble a highschool, and because it's very low paying job with lousy hours and the false belief that you provide a public service you end up attracting people who are mostly liberal into the field.
We gun owners know the truth, but we are fighting an uphill battle...and frankly we're lazy as hell at it too. We may have the lobbying element down, but we don't do nearly enough to "win the hearts and mind". Anti-gun organizations have a
very well run and organized media PR
machines (plural), we don't. Faxes, news releases, "studies" and all sorts of similar stuff are sent out to news outlets or over newswires and "press releases" from innocuously named organizations, say...the National Commission of Crime Prevention (made that up for an example, don't know if it's real or not) and the people on the receiving end don't research it's source, sounds legit. This is just one of the reasons so much misinformation about firearms and us gets out to the public.