A quick search shows its connected to the airsoft market, but that's not a downer as much as it used to be. Price point has a lot to do with that. The design is busy, adding fixed sights to it is meh. Most tactical shooters use a set of cowitness irons, adding sights on top creates even more offset compensation shooting at the closer ranges.
What battery? Looks like a button cell under one of those caps, which makes it potentially expensive for it's shorter life. No statement of how long it runs on a battery, either. State of the art is about one year constant on, and does it have auto off after how many hours?
It does have it's own mount, which cuts the installed cost.
We like things over built, run it thru a carbine course and plenty of us will pay attention to the results. We can accept some weirdness like the knobs working backwards at the price point. If it starts blinking out or goes down, it won't do.