The OP asked about the Lee Load All, he didn't ask us to recommend something "better."
Since 1958 -- and IMO, mainly because of their pricing as well as Richard Lee's design innovations -- Lee Precision has done more to get people into reloading than all the other reloading equipment brands combined, especially people on a very limited budget who otherwise, might not buy anything. Lee makes good products at a fair price (and their fairly recently introduced cast-iron "Classic" turret press gets high ratings, while their pistol/rifle dies have been well-rated for decades). Yes, they ARE the least expensive line of reloading equipment out there, but that doesn't = cheap as some people claim. I say Lee has a "high value per dollar cost" ratio, and the money he saves on the Lee can be put towards reloading componets/supplies.
"Entry level" stuff? Probably, but lots of experienced reloaders with more expensive blue/green equipment ALSO have some red Lee stuff on their reloading benches! I know I do.
In this case, all the the guy wants to do is reload some 12 guage shotgun ammo, not a whole lot of it. The Lee will do it. If he wants to load more, or do it faster -- or "better" -- then he can get a Hornady 336 or a Ponsness Warren 800!
Yes, he might want to look into getting a used MEC setup if he comes across one, but he was asking about the Lee Load All, and although simple as it is, it'll do what he wants, too.
-- John D.