jeep Commercial Pulled

W

WAGCEVP

New member
From: VTGUNS@aol.com
To: VTGUNS@aol.com
Subject: JEEP COMMERCIAL PULLED
Date: Mon, 14 Jan 2002 19:33:40 EST



--------------------------------------------------------------------------------

We can influence the market AND policy. Stick together folks.

I JUST RECEIVED A FAX FROM DAIMLER CHRYSLER STATING THEY WILL PULL THE
COMMERCIAL.

WE ARE PREPARING THE FAX UP SO WE CAN SEND OUT AN E-MAIL VERSION FOR YOUR
REFERENCE. HUNTERS STILL CARRY AN IMPACT

Dr. David M. Knotts
Executive Vice President
International Hunter Education Association
PO Box 490
Wellington, CO 80549
Tel: 970-568-7954
Fax: 970-568-7955
 
citizen,

We can, we can!

Influencing a commercial enterprise is realitively easy = they've got a fairly immediate revenue source at risk, are in the business of making money & understand that.

Re the politicos, it's really the same thing, although it takes more #s of people - from many more geographical areas - & to keep harpin' (not just a "sign a petetion" thing). At last resort, they got to be voted out.

It can be done, but I've yet to see too many concerted efforts to do so ....
 
considering that Kmart has declared bankruptcy, we can claim that gun owners helped cause the demise of a significant portion of their sales.
 
Jeeps Response

From: VTGUNS@aol.com
To: VTGUNS@aol.com
Subject: Jeep's Response on Pulling Ads
Date: Wed, 16 Jan 2002 23:38:01 EST



--------------------------------------------------------------------------------

Thank you for your comments regarding our 30-second Jeep Grand Cherokee
television commercial. We value your opinion and appreciate your
willingness to share it with us.

As you know, outdoor activities and communing with the environment are
both basic to the DNA of the Jeep brand. That is why for many years Jeep
has sponsored and supported a wide range of outdoor events and activities.

With this in mind, we created the commercial to communicate the key
attributes of Jeep off-road capability, ruggedness, safety and security.
Because of our innate involvement with nature and outdoor activities, we
felt we could use the hunting analogy in a tongue-in-cheek way to highlight
the go anywhere, do anything capability of Jeep vehicles.

Unfortunately, we did not anticipate this story line would evoke such
negative emotion among some viewers. That was never intended. We
apologize if we inadvertently offended any individual or group.
Obviously we underestimated the sensitivity of this issue.

Jeep, as the embodiment of the great outdoors, does not want to damage our
relationship with any groups or individuals that love, appreciate and enjoy
outdoor activities. Nor do we want to damage our relationship with our
loyal customers or prospects who reside on either side of this issue.
Therefore, because this is so emotionally charged, we will no longer
continue this campaign.

Again, thank you for sharing your views with us. We hope this
clarifies our position.


NOTE: Please do not use the 'Reply' function of your email. If
you have a need to respond to this, please visit us at our reply form (link
provided below). Our system is NOT able to accept any emails at this address.

For any future communications related to this email, please refer to the
following information:
REFERENCE NUMBER:
9547281
TICKET (Tracking) NUMBER: 1069052
REPLY LINK:

http://www.chrysler.com/wccs/brand_forms/us/reply.jsp?category=U&ticket_id
69052&reference•47281&

Sincerely,

Amelia Retherford
Senior Staff Representative
DaimlerChrysler Customer Assistance Center
 
Jeep makes no mention of sportsmen's contributions!

Jeep's response is still an individual's double-speak. This "senior staff representative" should be re-educated!

Jeep's "innate involvement with nature and outdoor activities" include taking the kids to soccer, and running over people's loose pets!:mad: :barf: :mad:

Don't get me wrong, I love soccer, but please people! draw the line at catch and release deer hunting!!!
 
If nothing else & a bit of a twist, don't most (all) states have some sort of law against harrassing wildlife? & what would be the legal ramifications of a mere private citizen doing "catch 'n release" of any large mammal? Most likely VERY illegal? I'd betcha.

Isn't Jeep, by de facto silliness, advocating of "doing your own thing" & violating several laws?

Think of the very real possibility of the trauma caused to any deer live-trapped, strapped to a bumper/hood, driven "all over" & then released in the presence of so many (+ cameramen!) - not to mention the bearded ad-guy & attendant animal-lovers-babes!

The Hooror!

This must be brought to light & Jeep must be called on the carpet!

:p
 
You must log in or register to reply here.
Back
Top