Show horse or work horse? Do you define quality as highly polished blue steel and fancy wood, or is reliability and accuracy more important. The latter is more important to me. And I'll only cover bolt guns.
The best rifles will be custom's built on a Winchester or Mauser actions. You'll get the best reliability from those actions and with a quality barrel and custom fitting will result in great accuracy. And depending on your budget can have good wood and metal. A high quality synthetic stock such as McMillan will run $500-$600 and help improve accuracy and durability. A really nice looking piece of wood will cost 2X or 3X that much. If you go with synthetic stocks or average wood price can be in the $2000 range, not much more than many top end factory rifles.
Top factory: Winchester, Kimber, Sako, Styer, Montana Rifle Company, New Ultra Light Arms, and CZ come to mind. I may be leaving some out.
2nd tier: Remington, Savage 10/110, Ruger Hawkeye, Tikka,
Good budget rifles: Ruger American, Savage Axis, Mossberg, TC Venture.
I'm sure I've left something out and some would make a good argument that certain rifles should be in a different category. But that is the way I see it.