Well, I do understand the "hardcore collector" argument, but for a box to go that price... we need to mention that there was some OTHER influence. One crazy guy does not make the price reach that level. So... there must have been two crazies chasing after that box on that day.
And in looking at the bids... there were four unique folks bidding that box up very high. 1 of them opted out at $970 but the other three people were fighting for it after it eclipsed a thousand dollars.
It becomes a little more interesting to discuss it's "worth" when four different people are stepping up with cash in hand and saying "to me, that box is worth a thousand dollars or more."
One could also make the argument that four guys who are ready, willing and able to pay a thousand dollars for an empty cardboard box might have a little insight in to it's "value" over a group of people who wouldn't pay more than $5 for it.
In the end, it'll will really only be that -- an argument. Or a discussion, if you prefer. It's like some of the cars on the Barret-Jackson auctions. Are they
REALLY worth that kind of money? Well, it depends on your argument. If it's a real auction and a real person spent the money and another real person bid him up that distance, then... yeah, I suppose the facts are there to support the argument that (at least on THAT day) it certainly was worth it.