As suggested, "His" factory makes the Lucid, Vortex, and one other. It is also a source of Eotech and Aimpoint components.
What, you think all those Aimpoints still come out of Sweden? Mine did, Gen1, not so much these days.
Eotechs and Aimpoints are getting a good beating in SWAsia, they are failing and soldiers know it. Grit, impacts, and the daily grind take them all down, it's why BUIS are mandatory. Save your money unless you need prestige.
The mid range optics are going to be a big seller in the near future, there is a slight downturn in the economy, duh, and the average shooter doesn't need life and death quality optics on their range plinker. It's a simple matter of money management, the newer AR buyers are paying double for a firearm to get into this game, and the cost of a red dot doesn't compare to the mid range scopes that actually have magnification that adjusts.
If a report on the Lucid is desired, check youtube for madogre's test, or weaponsevolution for a report with photos. You'll get an experienced user's review without the ethnic bashing.