They aren't going that cheap. The actual pricing scheme is hidden.
Pay-per-bid auctions are about one of the stupidest things anyone can spend their money on.
Let's take a look at their bid packages:
So, you're paying $0.68 to $0.96 per bid. But, you don't get that money back, if you lose the auction. You don't even get that money back if you never bid. Once you buy the bid package, it's gone.
Now, let's see what they've got listed:
Wow! A Glock 26 for $11.12!
...How 'bout, "no". Each bid on that item increments the displayed price by $0.01. So, if it has reached $11.12, it has had 1,111 bid placed (it starts at $0.01). If EVERY bidder bought the best package available, at $0.68 per bid, that works out to: 0.68*1111=755.48
$755.48 for a Glock 26.
But, most people that use pay-per-bid auction sites only buy smaller packages. So, if every bidder trying for that Glock bought the cheapest package with bids at $0.96 each, you've got: 0.96*1111=1066.56
$1066.56 for a Glock 26.
Now, it is true that the winning bidder is not paying that full amount.
But.. it's also true that the pay-per-bid model is used so people will lose track of how much they're actually paying for the auctions. Some people do get good deals, but most people get taken. The pay-per-bid model benefits the auction site
substantially, not the bidders.
CNN ran an article about 3-4 months ago (in the "Tech" section), detailing another pay-per-bid site, that sold general merchandise. In general, winning bidders ended up paying about 30%
more than retail, and up to 50% more than standard auction sites. But... they don't realize it while they're bidding, because the auctions only increment the display price by $0.01.
If you can win the item(s) with only a couple bids, it might be a good deal. If not, you're throwing all of your money away, without getting
anything in return.
(Both images are screen captures of their website, pulled at approx 3:05 pm Mtn Time, 2/6/2012.)