This is the title of a rather long article in the Jan 99 issue of Shooting Sports Retailer. SSR is an industry publication.
This article, by Jim Matthews, senior field editor for SSR, says that gun writers sell guns, and guns on the cover of the consummer gun rags really sells guns. It also says that the gun writeups are driven by the advertising. In addition, the article states that editorial content is significantly more important than advertising. The above are some of the opinions in this article. Not everyone interviewed agreed.
Several questions:
Do you think the gun writers are competent?
Do you think the gun writers are credible?
Do you think gun writers have their hands out palm up?
The people interviewed from the industry, had varying opinions.
We know that some writers are competent, some honest and some credible. The question is -- how do you know which are which? GLV
This article, by Jim Matthews, senior field editor for SSR, says that gun writers sell guns, and guns on the cover of the consummer gun rags really sells guns. It also says that the gun writeups are driven by the advertising. In addition, the article states that editorial content is significantly more important than advertising. The above are some of the opinions in this article. Not everyone interviewed agreed.
Several questions:
Do you think the gun writers are competent?
Do you think the gun writers are credible?
Do you think gun writers have their hands out palm up?
The people interviewed from the industry, had varying opinions.
We know that some writers are competent, some honest and some credible. The question is -- how do you know which are which? GLV